The Group's commitment is to offer people the joy that good, well-made food can bring them, produced with selected ingredients from responsible supply chains, to contribute to a better present and future. That principle has now become the Barilla way of doing business, with 8,700 people working for the company and a supply chain that shares its values and passion for quality. When Pietro opened his shop 145 years ago, the main aim was to make good food. With its brands – Barilla, Mulino Bianco, Pan di Stelle, Gran Cereale, Harrys, Pavesi, Wasa, Filiz, Yemina and Vesta, Misko, Voiello, Academia Barilla, First, Catelli, Lancia, Splendor, Back To Nature and Pasta Evangelists – it advocates tasty, hearty and nutrition, inspired by the Mediterranean Diet and the Italian lifestyle. Today, Barilla is renowned in Italy and around the world for the excellence of its food products. It was founded by their great-grandfather Pietro Barilla, who opened a bakery in Parma in 1877. For more information about Barilla products and popular pasta recipes, follow Barilla on Facebook and Instagram or visit About the Barilla Groupīarilla is a family business, not listed on the Stock Exchange, chaired by the brothers Guido, Luca and Paolo Barilla.
The collection cannot be purchased separately and is available by giveaway only.
Both offer deep, robust flavors that are versatile and perfect for summertime recipes.įoodies looking to experience an Italian summer in their own backyard with this one-of-a-kind collection should visit between June 5 at 10am ET through June 15 at 11:59pm ET to enter for their chance to win. Creamy Genovese Pesto offers a smooth, creamy twist on classic pesto that's perfect for a range of pasta dishes, while Barilla's Rustic Basil Pesto brings traditional pesto flavors to a variety of recipes like flatbreads, pizzas, sandwiches and more. Creamy Genovese Pesto and Rustic Basil Pesto are both made in Italy with fragrant Italian basil and freshly grated Italian cheeses, delivering an herbaceous aroma and bright taste with every bite – the perfect summer sauce. Known for its iconic pasta and Italian knowhow, Barilla's pesto varieties are crafted with the same careful and uncompromising approach to ingredients and recipes. "As Americans begin summering, we hope they embrace this same blissful experience Italians know so well - which is why we're introducing the Summer of Pesto Collection, a curated kit of essentials you can taste, touch, and wear all inspired by our delicious Pesto." With time for an aperitivo and a delicious meal shared with good friends, Italy's spirit especially comes alive in the summer," said Jennifer Ping, Marketing Director at Barilla Americas. "Barilla knows first-hand how joyful and relaxing the summer in Italy is. Recipe cards for pesto-inspired dishes including and Creamy Summer Pasta Salad, specially created by Barilla America's Head Chef Lorenzo Boni. Within the collection, lucky foodies will find jars of Barilla's Creamy Genovese Pesto and Rustic Basil Pesto, a box of the brand's classic Elbow pasta cut (perfect for pesto pairing), and 4 on-trend, limited-edition items including:Ī basil leaf-inspired inflatable snack tray for enjoying the taste of summer by the pool – nothing conjures the Mediterranean-lifestyle like relaxing in the pool with your favorite aperitivo and antipasti in tow!Ī stylish bucket-hat to wear under the sunĪ tote bag to hold necessary summer essentials
The limited-edition offerings incorporate a custom print that is inspired by the iconic colors of Barilla Pesto and the distinct shape of the basil leaves, which not only pays homage to the traditional Italian style but represents the effortless Italian summer vibes that we all can experience by bringing them to our own backyard.
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